Millennials and gen-Z we’re praised to be the generations that would end smoking, leaving big tobacco with a smaller audience of consumers but; with the recent addition of e-cigarettes and vapes that vision is now far behind us.
  Cigarette smoking is the leading cause of preventable disease, disability and death in the united states accounting for more than 480,000 deaths a year, according to the CDC. “Currently smoking has declined 20.9, (21 of every 100 adults) and the proportion who have quit smoking increased” A majority of smokers were between the ages of 24-44, most likely due to the fact the smoking shortens your life span due to the increased risk of cancer, heart disease, strokes, lung diseases and diabetes. It was also found that the youth were less likely to start smoking traditional cigarettes, leading to a steep drop in usage that would minimize big tobaccos consumer audience.

  Until the introduction of e-cigarettes, invented by Hon Lik to kick the smoking habit- that also killed his father; but as of recently he’s become a dual user, smoking both e-cigarettes and regular cigarettes.

   E-cigarettes have opened an entirely new realm of smoking allowing for vapor flavors such as mango and mint, that could and has enticed teens to start smoking. Furthermore, leading to nicotine addiction, using nicotine under age has enduring impacts on attention, learning and memory, it also shows that they will be more likely to move on to traditional cigarettes.

   Studies had yet to clarify the effects of e-tobacco products but it has already been found chemicals like formaldehyde, acrolein and acetaldehyde which can cause irreversible lung damage, toxic metals such as nickel, lead, and chromium. Kids not being of age to buy such products leads them to buy bootlegs to get their fix resulting in several deaths and an ongoing investigation.